Crown Consulting is a professional services organization. Our
consultants have practical operating experience in nearly every field of
Moroccan business. You can benefit from our knowing how to design,
develop and execute plans for your special needs in Morocco, how to turn
your Moroccan market or investment opportunity into additional profit
for you. Our approach to helping you to achieve your goals in Moroccan business
usually follows several simple steps:
Understanding
Your Objectives:
We first meet with you to clearly define and agree on your objectives.
We want also to learn about your underlying strengths and constraints
and why you believe that a Moroccan presence will enhance your company.
We would also learn what resources you can commit to the project and
what additional resources you may need.
Written Proposal:
Our next step is to prepare a written proposal to you that describes our
understanding of your goals in Morocco and our approach to helping you
achieve them. We will detail each step of our work, who will be your
counselor, how long it will take and what it will cost.
Feasibility
Assessment:
When you accept our proposal, we begin a broad appraisal of your
Moroccan venture. This includes an evaluation of the market for your
goods, services or technology, the competitive environment, the
distribution channels and the importation and other government
protocols. We would examine and evaluate your options if they are
relevant.
Our appraisal will rest on three major factors, research among
appropriate people, benchmarking and our knowledge of your industry in
Morocco.
We will design diagnostic programs to learn the market and other issues
regarding your business goals in Morocco. These issues include demand,
competition, distribution channels, pricing practices, cultural
considerations, logistics, legal issues, government constraints and
taxes.
We will interview prospective customers, distributors, competitors,
associates or partners as well as government and other appropriate
sources.
If we find an opportunity for you to make your firm more valuable
through developing a business in Morocco, we shall recommend continuing
with our assignment.
Business Plan:
The next step is for us to work with you in designing and developing a
comprehensive Business Plan. This document will bring together the
basis for your undertaking the venture in Morocco. We will work with you
to create a successful entry strategy and to lay it out completely in
the Plan. The strategy will include a time schedule and define in
detail our recommendations for you to follow in successfully entering or
expanding in Morocco.
Carrying out Your
Strategies:
We will assist you in identifying appropriate strategic and venture
partners. We can take an active role in assuring that you successfully
carry out your business plan in Morocco.
Crown Consulting works with other professionals in Morocco. These
include attorneys, accountants and tax specialists, bankers and
investment bankers. We develop corporate intelligence reports and major
